Making the Mini-Van Cool…again?
Kudos to Toyota for taking a brake from all the other attention their company has been getting lately. I love what they are doing with the Swagger Wagon campaign. They are not only TRANSFORMING the public perception of the Mini Van / Station Wagon, but in a very real way Transforming if not Distracting the public perception of their company.
By embracing the reality of what their product actually is and having fun with it, they’re kinda making it cool and seemingly important. And…if that’s enough…it’s actually really funny. We could learn something from that.
Here’s to you Toyota! You almost made me want to buy a Mini-Van…Swagger Wagon!
